Crisis as an Opportunity: Understand Consumer Behavior and Marketing During a Pandemic


The COVID-19 pandemic is changing our daily life and accelerating dynamic shifts in consumer behavior. This is having a profound impact on the lifestyles, preferences, choices, decision making, and habits of consumers. Marketers and retailers should adapt to these changes by taking actions to provide value in the new consumer environment. Particularly, the current crisis offers an opportunity for smaller companies to create a distinctive consumer experience. This class will discuss the new normal of consumer behavior and how to adapt to the next normal in marketing and retailing to build a stronger position.

Instructor: Sun Young Ahn

Session 1: How the pandemic is changing consumer behavior
Session 2: How marketers/retailers should react to the changes in consumer behavior

Registration is now closed for this course.

Additional Information


Add Location Ages Instructor Dates Days Times Fees Details Open
University of Puget Sound Community Music Department
Virtual online
18 - &up Ahn 7/14 - 7/16 Tu Th 11:00 AM - 11:45 AM $30.00 View